How a New Marketing Strategy Sold 5090 Hebron Drive After Nearly One Year on the Market
After 20 open houses, four price reductions, and nearly a year without an acceptable offer as a For Sale By Owner, the homeowners called Bobby Freeman. A comprehensive marketing repositioning helped secure an acceptable offer in just 20 days.
Previously marketed before calling Bobby
Unsuccessful open houses
Price reductions as a FSBO
To generate an acceptable offer
Even a good home can struggle when the marketing does not connect with the right buyers.
5090 Hebron Drive is located in Egrets Landing, one of North Merritt Island’s desirable residential communities. The homeowners originally decided to sell the property themselves as a For Sale By Owner starting on October 17, 2024.
They put in a lot of effort. They held approximately 20 open houses, reduced the price four times, and stayed on the market for nearly a year. Still, the property did not produce an acceptable offer.
See How the Property Was Marketed
The video helped tell the story visually, giving buyers a stronger sense of the home, the setting, and the North Merritt Island lifestyle before they ever scheduled a showing.
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Bobby did not just relist the home. He repositioned it.
The goal was to make the property feel new to the market and create a stronger first impression online. Instead of relying on more open houses, the new campaign focused on professional presentation, stronger storytelling, and targeted buyer exposure.
Marketing Upgrades
- Professional real estate photography
- Aerial drone images
- Cinematic-style property video
- 3D walk-through tour
- Improved listing copy and positioning
- Enhanced MLS and online exposure
Buyer Targeting
- North Merritt Island lifestyle marketing
- Exposure to relocation buyers
- Digital advertising to qualified audiences
- Campaign focus on aerospace workers
- Marketing beyond basic property features
- Stronger storytelling around location and lifestyle
An acceptable offer in 20 days after nearly one year on the market.
Once the home was relaunched with professional photography, aerials, cinematic video, a 3D walk-through tour, stronger positioning, and targeted digital exposure, buyer response changed.
The lesson was clear: the home did not need another year of open houses. It needed the right strategy.
The difference was not just exposure. It was the right exposure.
| Before Calling Bobby | After the New Strategy |
|---|---|
| For Sale By Owner beginning October 2024 | Professionally marketed with McCoy Freeman Group at Compass |
| Approximately 20 open houses | Digital-first exposure designed to reach qualified buyers |
| Four price reductions | Strategic repositioning and improved buyer perception |
| No acceptable offer after nearly one year | Acceptable offer generated in just 20 days |
What separates McCoy Freeman Group from a basic MLS listing.
Bobby Freeman and Nikki McCoy Freeman combine deep Space Coast market knowledge with premium listing marketing through McCoy Freeman Group at Compass.
- 22+ years of Space Coast real estate experience
- 1,500+ career transactions
- $520M+ in career closed sales volume
- Professional photography, video, drone, and 3D tours
- Compass marketing tools and national platform
- Local knowledge across Merritt Island, Cocoa Beach, Cape Canaveral, Viera, and the Space Coast
Thinking About Selling Your Merritt Island Home?
If your home has been sitting on the market, expired, or you are wondering what it could sell for in today’s market, Bobby and Nikki would be happy to give you a fresh perspective.